DATA VS OPINION
5 Billboard Examples Tested Against Ego and Reality
Billboard ads get praised when they look good up close or sound like a great idea in a meeting. This article uses the same analysis procedure on five real, publicly visible billboards to show what survives real-world viewing conditions and what does not.
Example 1: AM Radio Billboard (Grade C)
Grade + Scores + Fixes
Speed View
Attention Heatmap
Scores
Readability68%
Contrast100%
Clarity72%
Colors75%
Composition75%
CTA80%
What’s Working
- Contrast is a standout strength in this design
- Strong color contrast helps copy hold up at distance
Top Fixes
- Shorten copy so it can be understood quickly at typical viewing distance
- Reduce competing elements to improve hierarchy and focus
Example 2: “OOPS” Divorce Attorneys (Grade B)
Grade + Scores + Fixes
Speed View
Attention Heatmap
Scores
Readability100%
Contrast100%
Clarity72%
Colors75%
Composition80%
CTA70%
What’s Working
- Readability is a standout strength in this design
- Contrast is strong and supports distance viewing
Top Fixes
- CTA is present, but needs more dominance (bigger, bolder, or higher contrast)
- Increase clarity and simplify supporting information for speed
Example 3: Porsche Billboard (Grade B)
Grade + Scores + Fixes
Speed View
Attention Heatmap
Scores
Readability90%
Contrast100%
Clarity72%
Colors75%
Composition80%
CTA80%
What’s Working
- High contrast supports distance legibility
- Primary message stays readable in Speed View
Top Fixes
- Improve clarity by reducing minor competing detail
- Make CTA slightly more dominant if it’s the business goal
Example 4: Nitro Pepsi (Grade C)
Grade + Scores + Fixes
Speed View
Attention Heatmap
Scores
Readability75%
Contrast100%
Clarity72%
Colors75%
Composition75%
CTA70%
What’s Working
- Contrast is a standout strength in this design
- Text is concise and readable (relative to typical cluttered OOH)
- Strong color contrast helps copy hold up at distance
Top Fixes
- CTA is present, but needs more dominance (bigger, bolder, or higher contrast)
- Consider reducing word count for faster comprehension
- Refine color palette for stronger brand recall
Example 5: Chipotle “Short Headlines” (Grade B)
Grade + Scores + Fixes
Speed View
Attention Heatmap
Scores
Readability100%
Contrast88%
Clarity72%
Colors65%
Composition75%
CTA80%
What’s Working
- Readability is a standout strength in this design
- Text is concise and readable
- Strong contrast helps the key words hold up at distance
Top Fixes
- CTA is present, but needs more dominance (bigger, bolder, or higher contrast)
- Improve color harmony and brand consistency
- Increase whitespace for a cleaner visual hierarchy
Disclaimer: These examples are provided for educational purposes only. Images may be sourced from public photographs or screenshots of real-world billboards, and may not match original production files in resolution, lighting, angle, or compression. Results demonstrate how Ad Corrector evaluates visual legibility, hierarchy, and attention behavior under typical real-world viewing conditions. This content is not affiliated with, sponsored by, or endorsed by any featured brand.
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Author: Dan Resnikoff
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