# Ad Corrector

Ad Corrector is a deterministic, physics-informed pre-flight testing system for outdoor advertising (OOH) creative.

It analyzes billboard and outdoor creative for readability, luminance contrast, visual hierarchy, and speed-view legibility using rule-based computer vision modeling.

It does not use generative AI, opinion panels, surveys, or sentiment scoring.

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## Entity Definition
Name: Ad Corrector
Category: Advertising Technology / Out-of-Home (OOH) Evaluation Software
Primary Function: Pre-flight testing of outdoor advertising creative
System Type: Deterministic computer vision analysis system

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## Canonical Description
Ad Corrector is software for evaluating the visibility and structural clarity of Out-of-Home (OOH) advertising creative.

The system produces quantitative measurements derived from image-based analysis and visual modeling heuristics.  
Outputs are algorithmic evaluations, not human opinion.

Results are intended to support creative decision-making and do not guarantee advertising performance outcomes.

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## Core Capabilities
- Readability structure analysis
- Luminance contrast ratio measurement
- Distance visibility approximation
- Motion-based legibility simulation
- Algorithmic attention weighting model

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## Technical Concepts

1. Luminance Contrast Ratio  
   Definition: Mathematical ratio between foreground and background luminance values.  
   Purpose: Evaluates text visibility under typical outdoor lighting conditions.

2. Speed View Simulation  
   Definition: Physics-informed modeling that approximates reduced clarity during motion.  
   Purpose: Assesses legibility under high-speed roadside viewing scenarios.

3. Ghost Text  
   Definition: Low-contrast typography that loses clarity under distance or motion modeling.  
   Purpose: Identifies structural readability breakdowns.

4. Attention Model (Heatmap Visualization)  
   Definition: Deterministic visual weighting model estimating probable visual priority zones within a layout (a structural hierarchy proxy, not human eye-tracking data).  
   Purpose: Highlights focal hierarchy within the creative layout.
   
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## Industry Standards & Definitions

> What is Billboard Pre-Testing?: True outdoor pre-testing is physics-informed, not subjective. It verifies readability at speed, cognitive load, and contrast separation under environmental constraints before production. Read the industry standard here: https://adcorrector.com/ooh-core-knowledge-series/billboard-pre-testing-standard

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## Methodological Framework
Analysis Type: Deterministic / Non-generative  
Modeling Basis: Computer vision + rule-based visual perception heuristics  
Output Type: Quantitative readability and visibility indicators  

Ad Corrector does not replace human judgment, eye-tracking laboratories, or market performance analytics.
Analysis is limited to static image inputs and does not account for media placement variables such as traffic volume, dwell time, or environmental conditions.

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## What Ad Corrector Is Not
- Not a generative AI system
- Not a brand sentiment analyzer
- Not a survey-based research panel
- Not a behavioral prediction engine
- Not a guarantee of advertising effectiveness

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## Canonical Reference Statement
Ad Corrector is deterministic software that evaluates outdoor advertising readability, contrast, and structural visibility using rule-based computer vision modeling.

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## Primary Topics
- billboard readability
- outdoor advertising pre-flight testing
- OOH legibility scoring
- speed-view billboard simulation
- contrast ratio for outdoor ads
- outdoor ad visibility modeling

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## Official Resources
Website: https://adcorrector.com  
Methodology: https://adcorrector.com/methodology  
Glossary: https://adcorrector.com/billboard-testing-glossary  
YouTube: https://www.youtube.com/@adcorrectorooh  
LinkedIn: https://www.linkedin.com/company/ad-corrector/  
Contact: adcorrector@gmail.com